The second focus of my research will be VIBE magazine, as it is also a famous R&B/Hip-hop publication.
The house style of Vibe is typically compact. The use of bright colours and bold fonts create a 'fresh' and urban theme. The masthead colouring varies however the composition of the page remains the same every issue, with the masthead being placed at the centre-top of the cover. Sell lines are a very significant part of this magazines over, as unlike other hip-hop magazines, they take up a lot of space on the page- sometimes almost framing the main image. The most frequently used colours on these covers are: red, black, gold and white- bringing together powerful colours and successfully portraying themes of a rich, strong and violent lifestyle.
Unlike my first case study; this magazine uses females on the cover more often. Furthermore, these women are sometimes shown as half-dressed while other times fully clothed (I believe this could be a reflection of their songs). However, they are still somewhat sexualised with either their poses or costumes. Although this magazine provides more representation of women, it also fails to portray an accurate image and somewhat degrades women.
The main image is usually a medium close-up, but close ups and full-body shots are also amongst those that are used. Celebrities that have been pictured on this cover include: Snoop Dogg, Lauryn Hill, Biggie, Tupac and Jay Z. This magazine also uses direct mode of address which can be confrontational and just like my first case study is reflective of the violent lifestyle associated with hip-hop. I will use direct mode of address on my magazine cover.
Overall this magazine has similar themes to XXL, some which I am planning on using and some which I will not. For example, I will use D.M.O.A.
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