Target Audience Research

This is a sample of the people I questioned for my TA research. They fit into my target audience as they are all aged 16-19 and belong in the C2DE category. I individually asked each student questions about the industry etc.

Questions & Answers

1) What genre of music do you generally listen to? 

13/24 said that they listened to hip hop the most, 4/24 said that they listened to indie or alternative music. 6/24 said that they liked listening to R&B. One person out of the sample said that they listen to any genre. The answers to my first question have lead me to decide to stick to the genre of hip-hop for my magazine. 

2) Would you prefer to see a colourful magazine cover or a set theme? 

14/24 voted set theme whereas 10/24 voted for a colourful cover. These results show me that I should use a set colour scheme in order to please my target audience.

3) Out of the names: TR!LL, beat$, ego, Beat Trip and Grillz, which do you prefer for a music magazine? 

Sample results: 

Beat Trip- 10

Trill- 8

Beats- 1

Ego- 2

Grillz- 3

The results show me that my TA are more in favour of "Beat Trip", so this will probably be the title of my magazine.

4) Which colour scheme do you think best suits a good magazine cover? 

Sample results:

Red, white, black, blue tones - 13/24

Yellow, green, red tones - 7/24

Orange, red, pink tones - 2/24

Grey, purple, white and black tones - 4/24

These results suggest that my TA would prefer a simple colour scheme which consists of red, white, blue, and black tones. This is interesting to me as hip hop magazines I have seen in my research have also used similar colours.

5) What sort of celebrities would you like to see on the cover of a music magazine (hip hop in particular)?

The answers varied but celebrities such as Beyonce, Kendrick Lamar, J Cole, Nicki Minaj and Asap Rocky.