Developing Cover 2

When creating the initial design I used the magnetic lasso tool to create new layers in order to move the model ahead of all sell lines and the masthead. This was to portray the importance of my "celebrity". Also, using the tool enabled me to blur the original background copy which made the copied layer stand out more, again highlighting his importance and stance on the cover.  The contrasting colours work well to create a 'hard edge'.
To emphasise this contrast I added elements of red and white to the text which was placed above transparent boxes.

Small details like the barcode, issue number, price and the contrasting layers all add to the overall quality of the page. If I do decide to use this as my final cover then I will continue to develop it and post the stages on my blog.

First attempts at front cover

These are not my final covers, they are my attempt at creating cover pages and exploring different themes. These covers are successful as they apply my selected colour scheme, the costumes (caps, hoodies, beanie hats. bold colours) are all conventional of modern-day hip hop. In 2/3 of the covers I used direct mode of address as this was a trend amongst other hiphop magazines such as XXL and Vibe. The first cover is my least favourite as it looks empty and cheap. The second cover is my most preferred as it is bold, unique and fierce. The colours, image and font all work really well together. My final cover will be of a similar look to this. I decided to use lines to recreate/link to the pattern on his jumper, while also making the text more accessible as it was difficult to read without the box due to the background.

*EDIT* As I have not yet taken any other pictures, I have decided to further develop the top right cover (second) and improve it. This may be my final cover.

Photo shoots for potential cover image & contents page images. 19 Sep-21 Nov

This photo shoot went very well as my model was confident and able to
step out of his comfort zone for my pictures.

This shoot was not as successful as my models were not as confident,
however I can still use one or two on my cover page.

Photoshoot Schedule

Above is the photoshoot schedule that I will be sticking to strictly in order to take all my photos at the right time and have time to edit them etc. These are the dates and times that I have arranged with my models already so if everything goes to plan then they will make these dates. 

Magazine Pitch

Today we pitched our initial magazine ideas to the class. The password to view my pitch is: media

Magazine Masthead & Title

Inititally, I designed some mastheads for my music magazine. My primary audience research revealed that out of a sample of 50, 39 16 to 19 year olds preferred the title "Beat Trip" instead of "trill." or "beats." My idea behind "beat trip" relates back to popular hip-hop slang and culture. 'Beat' refers to the musical aspect of my magazine (e.g. hip hop is based primarily on rhyming over strong beats), and 'Trip' is linked to the idea of music being an experience- or journey. It is also linked to the common slang use of the term 'trip' in hip-hop which refers to drug use/anger. My masthead portrays to my audience that music should be an indulgence and promotes the use of music instead of drugs. 

The above designs were free-hand sketches of some ideas that I thought would appeal to my audience while also complimenting the cover page. I would like my cover to be simple so more attention will be on the actual text and content rather than the appearance. This is why my masthead designs were not appropriate for my design criteria. 

These are some masthead designs that I found on 'dafont'. I believe that these are better for my cover as they look more professional which will make my magazine look as if it is of higher quality. 

This is the final design that I have selected. This is because 16/24 people voted for this masthead and also because it is the most simple design. However, the distortion adds movement and character to the title. It also could be symbolic of the 'beat' marks on a heart monitor or the dysfunctional, imperfect lifestyle that hip-hop represents.

*EDIT* 16.12.15

This is the font I will use as it looks better on the page. It turned out that this font looks of a higher quality as there are less white pixels surrounding the font, even when using the magic wand tool the first font would look pixelated.

Target Audience Research

This is a sample of the people I questioned for my TA research. They fit into my target audience as they are all aged 16-19 and belong in the C2DE category. I individually asked each student questions about the industry etc.

Questions & Answers

1) What genre of music do you generally listen to? 

13/24 said that they listened to hip hop the most, 4/24 said that they listened to indie or alternative music. 6/24 said that they liked listening to R&B. One person out of the sample said that they listen to any genre. The answers to my first question have lead me to decide to stick to the genre of hip-hop for my magazine. 

2) Would you prefer to see a colourful magazine cover or a set theme? 

14/24 voted set theme whereas 10/24 voted for a colourful cover. These results show me that I should use a set colour scheme in order to please my target audience.

3) Out of the names: TR!LL, beat$, ego, Beat Trip and Grillz, which do you prefer for a music magazine? 

Sample results: 

Beat Trip- 10

Trill- 8

Beats- 1

Ego- 2

Grillz- 3

The results show me that my TA are more in favour of "Beat Trip", so this will probably be the title of my magazine.

4) Which colour scheme do you think best suits a good magazine cover? 

Sample results:

Red, white, black, blue tones - 13/24

Yellow, green, red tones - 7/24

Orange, red, pink tones - 2/24

Grey, purple, white and black tones - 4/24

These results suggest that my TA would prefer a simple colour scheme which consists of red, white, blue, and black tones. This is interesting to me as hip hop magazines I have seen in my research have also used similar colours.

5) What sort of celebrities would you like to see on the cover of a music magazine (hip hop in particular)?

The answers varied but celebrities such as Beyonce, Kendrick Lamar, J Cole, Nicki Minaj and Asap Rocky.

User Profile: Demographic, Psychographic and Geographic factors.

Research: Case Study 2 "VIBE Magazine"

The second focus of my research will be VIBE magazine, as it is also a famous R&B/Hip-hop publication.

The house style of Vibe is typically compact. The use of bright colours and bold fonts create a 'fresh' and urban theme. The masthead colouring varies however the composition of the page remains the same every issue, with the masthead being placed at the centre-top of the cover. Sell lines are a very significant part of this magazines over, as unlike other hip-hop magazines, they take up a lot of space on the page- sometimes almost framing the main image. The most frequently used colours on these covers are: red, black, gold and white- bringing together powerful colours and successfully portraying themes of a rich, strong and violent lifestyle. 

Unlike my first case study; this magazine uses females on the cover more often. Furthermore, these women are sometimes shown as half-dressed while other times fully clothed (I believe this could be a reflection of their songs). However, they are still somewhat sexualised with either their poses or costumes. Although this magazine provides more representation of women, it also fails to portray an accurate image and somewhat degrades women.

The main image is usually a medium close-up, but close ups and full-body shots are also amongst those that are used. Celebrities that have been pictured on this cover include: Snoop Dogg, Lauryn Hill, Biggie, Tupac and Jay Z. This magazine also uses direct mode of address which can be confrontational and just like my first case study is reflective of the violent lifestyle associated with hip-hop. I will use direct mode of address on my magazine cover.

Overall this magazine has similar themes to XXL, some which I am planning on using and some which I will not. For example, I will use D.M.O.A.

Research: Case Study 1 "XXL Magazine"

XXL is a popular magazine that focuses on R&B/Rap its first issue featured Jay Z and Master P on a "double cover".

Since its first published copy XXL magazine's house style has consisted of the masthead being on the upper left corner of the page, sometimes being slightly obstructed by the main image. Sell-lines present on the page usually surround the main image rather than cover it, reminding the audience the importance of the celebrity. The typical colour scheme of this magazine consists of white, black and red. Other bright contrasting colours are also used on the page.   This creates a sharp and bold look on the page, perhaps reflecting hip-hop's rough edge. The colour red has connotations of danger love and passion, whereas white is almost the complete opposite connoting themes of purity, honesty and hope. This juxtaposition created by the colour scheme cleverly brings together themes of hip-hop and what the music genre itself represents. 

Although this is a very successful magazine , it fails (in my opinion) to portray women and men as equals to this day. The magazine rarely has a female artist present on the cover and even when it does she is often pictured while half dressed.  As this is a hip-hop magazine these over-sexualised images of women are typically linked to the genre it presents. However, nowadays hip-hop is a tool that some female artists use to empower women all around the world, not just a genre of music. We are made to believe half naked women dancing on a stage or in the back of a rap video shows power and independence, and sure this could be argued for in some cases. Yet, we as a society rarely (if ever) pay attention to the ladies who refuse to take their clothes off for fame but instead use their lyrics to create power where this gender is presented in the media as having none. This is the first thing that struck me while looking through the covers. I will be using hip-hop as my genre however I will not portray women in this way on my magazine and instead use a counter-type image if I choose to use a female model. 

The main image is usually a close up when a male artist is on the cover. However, for females a medium shot is a more popular choice- this could again be linked to the over-sexualisation of women within the genre as it shows more of their body to readers. Costumes on the cover are mainly casual wear that is associated with an urban lifestyle: hats, bandanas, baggy trousers and denim. Some celebrities that have been presented on this magazine more than once include: Jay Z, Snoop Dogg, Tupac, and Eminem. Other typical celebrities that could be on this magazine might be any successful rapper or R&B artist. Direct mode of address is nearly always present on XXL's covers as it allows readers to connect with the main image. On the other hand, strong eye contact could also be described as confrontational, again highlighting the dangerous lifestyle that is presented within rap music.  

Fonts - much like the colour scheme and main image - are bold. The typography on the page consists of different sizes, perhaps signifying the importance of each article. Alternatively, the different sizings could be a device used by the editors to make sell-lines that they think will engage the target audience a bigger size than others. The varying sizes, colours, and fonts add movement to the cover.  The types of articles used varies from music to lifestyle. 

Overall, XXL magazine uses layouts and images to reflect conventions of hip-hop music. I will use some of their tools as inspiration for my own magazine.

Main Task, Music Magazine Covers

To further advance my research stage, I have refined the genre of music that I will be using in my project to R&B. I found some popular magazines and looked at their covers. It is noticeable that in this genre of music magazine a  trend is to use mainly bold and contrasting colours. I will use this trend in my main task also as it will make my magazine appear professional and as if it is of a higher quality.
I believe that these music magazines appear less clustered and more simplistic (like the 'old' magazine covers).                                                        

Main Task, researching music magazines

This moodboard briefly presents some of my favourite magazine covers that I came across during my research.  The top row is made up of modern magazines whereas the bottom row is made up of older ones.

         Although there are some differences the similarities are also evident. 

Perhaps the simple nature of the older magazines compared to the modern ones could be reflective of life once being simple, and how busy it has become- with the addition of new technology and celebrities. Also, the multiple sell lines on newer covers suggests that it is now harder to sell magazines to people, that the creators have to try even harder to sell their product nowadays. This could be because most things in the present time are televised, or published online, so people do not need to spend money to get the same information (and possibly more) in a quicker, more efficient way. 

Continuing task, contents page.

I wanted the overall page to look simple but fun, so I continued the use of doodles to link back to my theme of education (with scissors, lightbulb etc.) 

My contents page heavily uses the colour yellow, as it is said to be a colour that "resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception" which of course promotes a healthy attitude towards learning. 

I used plenty of photos with people who appear happy to create a positive and warm vibe, this is to further highlight enjoyment of learning and also to show readers that this is a 'happy'  magazine.

To create this cut out, I first used the 'Magnetic Lasso' tool to create a duplicate layer of the model. I like the use of the double layer as it makes the model stand out and helps the cutout blend well with the rest of the page. 

For this cut out, I used the 'Quick Selection' and 'Rectangular Selection' Tools. I believe that adding small changes like this helps to add subtle movement and character to my already-busy page.

Preliminary Task, First Try at Magazine cover

This week I have been working on my preliminary task of creating the cover of a 'school magazine'.

The first step of my process was the photo-shoot, I took about thirty pictures of my classmate and picked one that I thought was most appropriate for a cover shot.

This is the photo I decided to use.

This is a mid-shot, which is very common for magazine covers. I chose to include glasses and a book for props as they are objects typically linked to education and school. The editing software I used was Photoshop Elements 10. As I am fairly new to photoshop; I decided to use this task to teach myself how to edit the model, the props and the text. 

I blurred the background to highlight her facial expression, particularly her smile, as it would show that she enjoys learning. The fonts I used are mainly bold and brightly coloured, this is another convention of magazine covers. 

The colour scheme of my cover is white and yellow, these are colours commonly associated with lightbulbs which are representative of new, bright ideas. This links to the image of a lightbulb which is a part of the masthead also. I used "Change the world." as my tagline because I would like readers to feel encouraged to use their views and ideas to change the world. As this generation is commonly referred to as being open minded to change.

I also added a barcode, issue number, date and price to make the cover look more realistic.  

I used two different fonts which looked like handwriting, this is relative to the theme of my magazine as  students in write in their notebooks etc. I used different fonts to add movement and character to the page and to avoid looking dull as otherwise it would possibly not interest my target audience of 16-19 year olds. The image of the rising sun was used primarily as a filler, although it does link to the idea of a new day and new start which promotes a positive attitude for students.

I added doodles to empty parts of the page to emphasise the 'notebook' theme, however, I used pictures that are commonly linked to school.

Overall, I am happy with the end result. I still have to improve my editing skills but I believe that this is a good first attempt as I had applied magazine conventions and tried to create a product that my target audience would appreciate. 

Preliminary Task, font research

Earlier this week while looking for magazines. #Research

As part of my research, I visited various stores and took pictures of magazine covers so that I could later  base my idea on these already popular magazine's covers.